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An (in)convenient choice
Business plan for the Netherlands
The Netherlands has built its success on true equal opportunity and access to education, healthcare, infrastructure and social security. However due to the aging of the population over the next decades, the workforce will decline with 10% and the costs will go up.
The growing cost burden will therefore have to be carried by less people. The government will continue to reduce the social services to an unacceptable low level. The more prosperous people will then purchase extra services out of their own net income. While the less wealthy part of the population will just have to accept it. The Dutch success formula of solidarity and equality will die out.
Strategy consultant Jurriaan Pröpper proves in this book in collaboration with FEM magazine that there is an alternative to keep the social services, solidarity and equality at an acceptable level. Go for growth of national and individual income to ensure the remaining workforce can pay the growing social costs. More growth means: more people working, who want and can work more hours and years, with higher productivity and innovation for higher margins.
Each of these growth drivers requires ‘liberation’ from bureaucratic systems by simplifying them. Starting with the tax and education systems. So simple that everyone knows what an extra hour of work will do to their own bottom line. So effective that every person is stimulated to develop their talents to the maximum and no talent is lost.
To keep the Dutch social system of equal opportunity for everyone, the population needs to accept and even stimulate differences in talent, ambition and thus income. The more someone earns, the more taxes that person will pay to keep our social services on the required level for everyone to enjoy and benefit from.
©Adstrat/FEM 2009